Gurumurthy Kalyanaram
Gurumurthy Kalyanaram - The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds Demetrios Vakratsas McGill University and ALBA, Faculty of Management, 1001 Sherbrooke Street West, Montreal, Quebec, Canada H3A 1G5 Fred M. Feinberg University of Michigan Business School, 701 Tappan Street, Ann Arbor, Michigan 48109, [email protected] Frank M. Bass School of Management, University of Texas at Dallas, P.O. Box 830688, Richardson, Texas, 75083-0688, [email protected]
Gurumurthy Kalyanaram
0 Comments
|