Gurumurthy Kalyanaram
Gurumurthy Kalyanaram -Director (NYIT), Lawsuit Policy
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Dr. Gurumurthy Kalyanaram, Professor, Academic Director of MBA Programs (globally) and Director of Faculty Research (NYIT)

1/9/2014

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Dr. Gurumurthy Kalyanaram was a tenured professor at NYIT, and served as academic director of MBA programs in New York and globally (including Canada, China and Middle-East).  He also led the research efforts of the faculty as the Faculty Research Director.

Dr. Gurumurthy Kalyanaram is distinguished professor with a long record of academic achievements and honors.  He received his B.E. degree in engineering in 1978 from the University of Madras, India, and his M.B.A. in 1983 from the University of Texas.  He earned his Ph.D from the Massachusetts Institute of Technology in 1989 in the field of Management Science, where he won the prestigious Harold Lobdell award.

Dr. Gurumurthy Kalyanaram pursued his academic career at the University of Texas, and was a full tenured professor at the University of Texas School of Management from 1998 to 2000.  During his tenure at the University of Texas, he was Chairman of the Department of Marketing, Senior Director of the Master’s Programs, Founding Director of the Cohort MBA Program, Chair of the Master’s Program Committee, and Faculty Liaison for External Affairs.

Dr. Kalyanaram Relator was a Visiting Scholar at The Kennan Institute, The Woodrow Wilson International Center for Scholars, Washington, D.C., during 1990 to 1994.  He was also a Fellow at the Center for Russian and East European Studies, University of Pittsburgh, during 1995 to 1997.


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Gurumurthy Kalyanaram on Entry Effect in Pharma in IJPHM

1/6/2014

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The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs

Gurumurthy Kalyanaram

GK Associates, UT Dallas, Texas, USA

Effect in Rx and OTC

Abstract : Purpose – This paper aims to study the effects of order of market entry on market share in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs market.


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    Gurumurthy Kalyanaram

    Gurumurthy Kalyanaram is a highly cited teacher and scholar. Gurumurthy Kalyanaram has been a visiting scholar at the Woodrow Wilson International Center and a fellow for Russian and East European Studies Center. Gurumurthy Kalyanaram has also consulted with many universities globally. Gurumurthy Kalyanaram has consulted with American Airlines, General Foods, Raytheon TI Systems, Rockwell International, AT&T, International Data Corporation, Iridium, Sega, Texas Instruments Inc. and Booz-Allen and Hamilton.

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