ResearchAT NYIT - Gurumurthy Kalyanaram
Google Scholar Citations
http://scholar.google.com/citations?user=oB2_JR4AAAAJ&hl=en
Research Papers During NYIT
Gurumurthy Kalyanaram and John Phelan, “Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices,” The Journal of Business and Economic Studies, Vol. 17, No. 2, Fall 2011, 67-77.
Gurumurthy Kalyanaram, a book review of “Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard Thaler” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 5, No. 4, 2011, 349-352.
Natarajan, Vivek, James Munch and Gurumurthy Kalyanaram, “Asymmetric Market Reaction to New Product Announcements: A Prospect Theory Approach,” Academy of Marketing Studies Journal, Volume 14, No. 2, 2010.
Kalyanaram, Gurumurthy, “The endogenous modeling of the effect of direct advertising to consumers (DTCA) in prescription drugs” International Journal of Pharmaceutical and Healthcare Marketing, Volume 3 No. 2, 2009, 137-148.
Kalyanaram, Gurumurthy, “India’s Economic Growth and Market Potential: Benchmarked Against China,” Journal of Indian Business Research, Volume 1, No.1, 2009, 57-65.
Kalyanaram, Gurumurthy, “The order of entry effect in prescription (Rx) and the over-the-counter (OTC) pharmaceutical drugs,” International Journal of Pharmaceutical and Healthcare Marketing, Volume 2 No.1, 2008, 35-46.
Vakratsas, Demetrios, Gurumurthy Kalyanaram, Fred Feinberg and Frank Bass, “Revisiting the Issue of the Shape of Advertising Response Functions: A Model of Dynamic Advertising Thresholds, Marketing Science, 23(1), Winter 2004, 109-119.
Rao, Ram, Demetrios Vakratsas and Gurumurthy Kalyanaram, “Responding to Pioneer,” Marketing Letters, Vol. 14, No. 3, October 2003, 203-216.
Research Conferences During NYIT
The Association to Advance Collegiate Schools of Business (AACSB) Conferences and Workshops (2011, 2012)
European Foundation for Management Development (EFMD) Conferences and Workshops (2011)
International Conference on Global Business and Economic Development (SGBED), Singapore, “Customer-Driven Innovation: A Conceptual Model,” with G. Sandhya (July 2011)
Kazakhstan Institute of Management, Economics and Strategic Research, Kazakhstan, “Innovative Teaching Methodology: Leadership Development Program,” with Dilbar Gimaranova et. al. (April 2011)
Business and Health Administration Conference , Chicago, The effect of direct advertising to consumers (DTCA) on Market Share and Quantity in pharmaceutical drugs, and Consumer Welfare,” with Deepak Gupta et. al. (March 2011).
Northeast Business and Economics Association Conference Proceedings, Morris Town, NJ, “The effect of direct advertising to consumers (DTCA) in prescription pharmaceutical drugs, and Consumer Welfare,” with P. Balasubramanian (September 2010).
Society for Marketing Advances, New Orleans, “An empirical study of the interaction between advertising and price in pharmaceutical drugs,” (November 2009)
Allied Academies Conference, New Orleans, “Asymmetric market reactions to new product announcements,” with Vivek Natarajan (October 2009)
“Asymmetries in the effects of marketing instruments between managed care (HMO) and non-managed care (non-HMO) physicians in the prescription of brand-name drugs,” John D.C. Little Festschrift (June 2009)
13th Biennial Eastern Academy of Management International Conference Proceedings, Rio de Janeiro, Brazil, “What triggers turnover intention? A comparative exploratory study of China, Jordan, Turkey, and the United States,” with Hao Chen and David L. Ford (June 2009).
Academy of International Business Annual Meeting, San Diego, CA, “The job satisfaction-turnover intentions relationship revisited: Exploratory evidence from China, Jordan, Turkey, and the United States,” with Hao Chen and David L. Ford (June 2009).
Marketing Science Conference, Ann Arbor, MI, “Asymmetries in price and brand loyalty effects in the prescriptions by HMO non-HMO physicians,” with Santha Ramakrishnan (June 2009).
Society for Marketing Advances, St. Petersburg, FL, “The Effect of Direct Advertising to Consumers (DTC) in Pharmaceutical Drugs: Is there an Effect on Market Share?,” (November 2008)
Marketing Science Conference, Vancouver, “An assessment of top economists/marketing scholars based on Hirsch Index,” (June 2008)
Product Development Management Association (India) “Asymmetric Market Reactions to New Product Announcements,” Bangalore, India with Vivek Natarajan (December 2007)
Oxford Business and Economics Conference, Oxford University, “Customer Experience Value Driver Framework,” (June 2007)
Marketing Science Conference, Pittsburgh (June 2006)
Marketing Science Conference, Atlanta (June 2005)
MIT Sloan Buck Weaver Marketing Science Conference, 2004, 2005, 2006, 2007, and 2008
Marketing Science Conference, Los Angeles, “Incremental and Radical Brand Innovations in Consumer Packaged Goods,” with Suman Basuroy (June 2000)
International Business Studies Conference
http://iris.nyit.edu/aib-ne2009/Conference%20Proceedings_AIB-NE2009-Rev.pdf
Allied Academies Conference
http://www.alliedacademies.org/Public/Conferences/Publications/OrlandoProgram2011.pdf
China Program Leadership and Teaching at NYIT
See the following URLs
http://translate.google.com/translate?hl=en&sl=zh-CN&u=http://www.nyit.cn/html/introProfessor.html&prev=/search%3Fq%3Dgurumurthy%2Bnyit%26start%3D40%26sa%3DN%26espv%3D210%26es_sm%3D93%26biw%3D1092%26bih%3D507
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Google Scholar Citations
http://scholar.google.com/citations?user=oB2_JR4AAAAJ&hl=en
Research Papers During NYIT
Gurumurthy Kalyanaram and John Phelan, “Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices,” The Journal of Business and Economic Studies, Vol. 17, No. 2, Fall 2011, 67-77.
Gurumurthy Kalyanaram, a book review of “Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard Thaler” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 5, No. 4, 2011, 349-352.
Natarajan, Vivek, James Munch and Gurumurthy Kalyanaram, “Asymmetric Market Reaction to New Product Announcements: A Prospect Theory Approach,” Academy of Marketing Studies Journal, Volume 14, No. 2, 2010.
Kalyanaram, Gurumurthy, “The endogenous modeling of the effect of direct advertising to consumers (DTCA) in prescription drugs” International Journal of Pharmaceutical and Healthcare Marketing, Volume 3 No. 2, 2009, 137-148.
Kalyanaram, Gurumurthy, “India’s Economic Growth and Market Potential: Benchmarked Against China,” Journal of Indian Business Research, Volume 1, No.1, 2009, 57-65.
Kalyanaram, Gurumurthy, “The order of entry effect in prescription (Rx) and the over-the-counter (OTC) pharmaceutical drugs,” International Journal of Pharmaceutical and Healthcare Marketing, Volume 2 No.1, 2008, 35-46.
Vakratsas, Demetrios, Gurumurthy Kalyanaram, Fred Feinberg and Frank Bass, “Revisiting the Issue of the Shape of Advertising Response Functions: A Model of Dynamic Advertising Thresholds, Marketing Science, 23(1), Winter 2004, 109-119.
Rao, Ram, Demetrios Vakratsas and Gurumurthy Kalyanaram, “Responding to Pioneer,” Marketing Letters, Vol. 14, No. 3, October 2003, 203-216.
Research Conferences During NYIT
The Association to Advance Collegiate Schools of Business (AACSB) Conferences and Workshops (2011, 2012)
European Foundation for Management Development (EFMD) Conferences and Workshops (2011)
International Conference on Global Business and Economic Development (SGBED), Singapore, “Customer-Driven Innovation: A Conceptual Model,” with G. Sandhya (July 2011)
Kazakhstan Institute of Management, Economics and Strategic Research, Kazakhstan, “Innovative Teaching Methodology: Leadership Development Program,” with Dilbar Gimaranova et. al. (April 2011)
Business and Health Administration Conference , Chicago, The effect of direct advertising to consumers (DTCA) on Market Share and Quantity in pharmaceutical drugs, and Consumer Welfare,” with Deepak Gupta et. al. (March 2011).
Northeast Business and Economics Association Conference Proceedings, Morris Town, NJ, “The effect of direct advertising to consumers (DTCA) in prescription pharmaceutical drugs, and Consumer Welfare,” with P. Balasubramanian (September 2010).
Society for Marketing Advances, New Orleans, “An empirical study of the interaction between advertising and price in pharmaceutical drugs,” (November 2009)
Allied Academies Conference, New Orleans, “Asymmetric market reactions to new product announcements,” with Vivek Natarajan (October 2009)
“Asymmetries in the effects of marketing instruments between managed care (HMO) and non-managed care (non-HMO) physicians in the prescription of brand-name drugs,” John D.C. Little Festschrift (June 2009)
13th Biennial Eastern Academy of Management International Conference Proceedings, Rio de Janeiro, Brazil, “What triggers turnover intention? A comparative exploratory study of China, Jordan, Turkey, and the United States,” with Hao Chen and David L. Ford (June 2009).
Academy of International Business Annual Meeting, San Diego, CA, “The job satisfaction-turnover intentions relationship revisited: Exploratory evidence from China, Jordan, Turkey, and the United States,” with Hao Chen and David L. Ford (June 2009).
Marketing Science Conference, Ann Arbor, MI, “Asymmetries in price and brand loyalty effects in the prescriptions by HMO non-HMO physicians,” with Santha Ramakrishnan (June 2009).
Society for Marketing Advances, St. Petersburg, FL, “The Effect of Direct Advertising to Consumers (DTC) in Pharmaceutical Drugs: Is there an Effect on Market Share?,” (November 2008)
Marketing Science Conference, Vancouver, “An assessment of top economists/marketing scholars based on Hirsch Index,” (June 2008)
Product Development Management Association (India) “Asymmetric Market Reactions to New Product Announcements,” Bangalore, India with Vivek Natarajan (December 2007)
Oxford Business and Economics Conference, Oxford University, “Customer Experience Value Driver Framework,” (June 2007)
Marketing Science Conference, Pittsburgh (June 2006)
Marketing Science Conference, Atlanta (June 2005)
MIT Sloan Buck Weaver Marketing Science Conference, 2004, 2005, 2006, 2007, and 2008
Marketing Science Conference, Los Angeles, “Incremental and Radical Brand Innovations in Consumer Packaged Goods,” with Suman Basuroy (June 2000)
International Business Studies Conference
http://iris.nyit.edu/aib-ne2009/Conference%20Proceedings_AIB-NE2009-Rev.pdf
Allied Academies Conference
http://www.alliedacademies.org/Public/Conferences/Publications/OrlandoProgram2011.pdf
China Program Leadership and Teaching at NYIT
See the following URLs
http://translate.google.com/translate?hl=en&sl=zh-CN&u=http://www.nyit.cn/html/introProfessor.html&prev=/search%3Fq%3Dgurumurthy%2Bnyit%26start%3D40%26sa%3DN%26espv%3D210%26es_sm%3D93%26biw%3D1092%26bih%3D507
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